SMS Privacy Policy
Last updated: May 11, 2026
THE DROPLETCO LIMITED SMS Privacy Policy
1. Introduction
This Messaging Service Privacy Policy explains how THE DROPLETCO LIMITED (a company registered in England and Wales, registration number is 17048855 and registered office is at 101 New Cavendish Street, 1st Floor South, London, United Kingdom, W1W 6XH), collects, uses, and shares your personal data in connection with our SMS/text messaging programme (the “Messaging Service”). This policy applies specifically to SMS communications and supplements our Primary Privacy Policy, which governs our broader data practices. By signing up to receive SMS messages, you also agree to our Primary Privacy Policy.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
2. Changes to This Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. Where required by applicable law, we will notify you of any material changes. You understand and agree that you will be deemed to have accepted the updated policy if you continue to use the Messaging Service after the revised version takes effect.
3. Personal Data We Collect
When you sign up for the Messaging Service, we collect personal data such as your name, mobile phone number, and email address. When you send or receive messages, we collect communications metadata, including the time and date messages are sent or received, delivery status, and the content of communications.
We may also collect information about you through cookies or similar technologies on our website or other digital properties. Cookies are small text files stored on your device that help us enhance and personalise your experience. These technologies may be used, where permitted, to send tailored SMS messages (such as reminders based on your activity), pre-fill forms, or verify that you are authorised to provide consent to receive marketing messages.
If you participate in a competition, promotion, survey, or research activity linked to the Messaging Service, we will collect the information you provide in connection with those activities. We also collect personal data when you contact us for customer support or enquiries.
4. Categories of Sources of Personal Data
We collect personal data from several sources, including directly from you when you provide it to us, automatically through your use of the Messaging Service or our website, via cookies and tracking technologies, and from third parties such as service providers, analytics vendors, and marketing partners.
5. How We Use Personal Data
We use your personal data to deliver, operate, analyse, maintain, and support the Messaging Service. This includes sending service-related messages and marketing communications where you have provided consent, as well as customising and improving your experience.
We also use personal data to detect, prevent, and investigate fraudulent, deceptive, or malicious activity, including harassment and identity theft, to verify your identity and consent, and to maintain the safety, quality, and accuracy of the Messaging Service.
We may generate aggregated or de-identified data from your personal data. This data does not identify you and may be used or shared with third parties, including advertisers, promotional partners, and sponsors, for analytics, research, and business purposes.
6. Legal Basis for Processing
We process your personal data based on your consent, particularly for marketing SMS messages, and on our legitimate interests in providing, securing, and improving the Messaging Service, including fraud prevention and system integrity.
7. SMS Terms of Use
By subscribing to the Messaging Service, you confirm that you are the authorised user of the mobile number provided or have permission to use it, and that you consent to receive SMS messages from THE DROPLETCO LIMITED . Message frequency may vary depending on your interaction with us. Standard message and data rates may apply depending on your mobile network provider.
You may opt out of receiving SMS messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. You will receive a confirmation message and no further SMS messages will be sent. For assistance, reply HELP or contact us at info@thedropletco.com.
8. Sharing of Personal Data
We do not sell your personal data. However, we may share your data as described in our Primary Privacy Policy, with your consent, and in the following circumstances.
We may share your personal data with third parties that help provide the Messaging Service, including messaging platform providers, telecommunications operators, analytics providers, fraud prevention vendors, and other service providers involved in delivering, verifying, and securing SMS communications.
We may also share aggregated or de-identified data with advertisers, promotional partners, and sponsors.
We may disclose your personal data where required to comply with legal obligations, respond to law enforcement or regulatory requests, enforce our contracts or policies, collect amounts owed to us, protect rights or safety, or investigate suspected unlawful activity.
9. Accuracy of Information
When providing information in connection with the Messaging Service, you agree to provide accurate, complete, and current information. You agree not to use false or misleading information or a name you are not authorised to use. If we reasonably believe that information provided is inaccurate, incomplete, or submitted for an ulterior purpose, we may refuse access to the Messaging Service and pursue appropriate legal remedies.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy and to comply with legal and regulatory obligations.
11. Your Rights
Under UK data protection law, you have the right to access your personal data, request correction or deletion, restrict or object to processing, and withdraw your consent at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
12. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
13. Customer Care
If you experience any issues with the Messaging Service, please visit https://thedropletco.co.uk/ and submit a support request form with details of your issue, or contact us at info@thedropletco.com.
14. Primary Privacy Policy
By signing up to receive SMS messages, you also agree to our Primary Privacy Policy. This Messaging Service Privacy Policy applies only to the Messaging Service and does not limit or replace any other privacy policies governing your relationship with us.
15. Additional Notes on Children’s Data
We do not knowingly collect or process personal data from individuals under the age of 16 without appropriate authorisation. When we become aware that such data has been collected without valid consent, we will take steps to delete it.
THE DROPLETCO LIMITED
Re: Privacy Compliance Officer, Samuel Beecham, info@thedropletco.com
101 New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom